Dr Athina Dilmperi
"Head of Department, Marketing, Enterprise and Tourism"
0000-0002-7653-7619
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School Faculty of Business and Law
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Department Marketing, Enterprise & Tourism
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Location London
Research activities
I am an experienced researcher with a focus on individual and collective well-being in consumption. My career mission is to be involved in projects with significant societal impact, collaborate with organisations and policy makers, publish quality research and deliver high quality teaching.
My current research projects aim to provide solutions to practitioners on how to increase societal welfare. Specifically, I study how particular forms of consumption improve or impair individual or collective well-being. For example, in one of my recent publications, I investigated the impact of dance lessons on productivity and subjective well-being, while my current project is focusing on how inclusive arts can transform communities and achieve community well-being. I have also expertise in the areas of illegal, cultural, conscious and place consumption and on value co-creation. For my research projects, I collaborate with external stakeholders and I am always happy to explore new collaborations or provide consultancy in the areas of well-being, sustainability, inclusivity, place or illegality in a variety of industries or contexts.
My research outputs are featured in top quality peer-reviewed journals like Psychology & Marketing, Journal of Business Research, Journal of International Marketing and Annals of Tourism Research.
Current Teaching
PhD supervision
Current Students
Annetta Lydia Paps-King: Investigating Affective Communication Stimuli on Consumer e-behaviour" (Write-Up)
Chonchanok Saktavivong: "The impact of low income and cultural norms on consumer purchase intention of counterfeit luxury brand products consumption" (Write-Up)
Completions
Giannina Warren: "Cultural Intermediaries and Place Branding: A Framework for Understanding Their Impact and Influence"
I am willing to supervise PhD students in the following areas: consumer well-being, conscious consumption, consumption of space and place, consumption in the cultural and creative domains (particularly music and dance), consumption in sports and recreation domains (particularly physical fitness and well-being), digital cultures and online communities.