International Business Management (Enhanced) MA

This module aims to develop the academic skills of students to a standard matched to the specialised demands expected of someone about to commence a Master s programme in a business-related field. The module covers a wide range of forms of academic expression, including not only academic writing but other formats such as presentation, extractive reading, a range of types of critical evaluation, and skills of wider academic argument and debate, and academic work and negotiation on a cross cultural platform. This module integrates with companion module studies on the Advanced Diploma, and is targeted on materials that students encounter on that companion module.

This module aims: to offer an up-to-date overview of the key concepts of management and the role in businesses; to examine the contemporary business environment; to discuss and evaluate the challenges in modern management; to demonstrate the practical applications of management from a range of sectors through real cases.

This module aims to help students critically evaluate the global context in which multinational enterprises (MNEs) operate using relevant theories and applying these to practical cases of different MNEs. The module will provide students with the necessary tools to strategically analyse and evaluate business opportunities and challenges across different international markets through an integrated lens of external and internal evaluations of factors that shape international strategies of firms.

This module aims to present the international nature of business supply chains and how companies work in a global marketplace. Students develop a critical understanding of the theories and practices of how companies grow and manage their global supply chains. The module enhances students understanding of business competitiveness in global marketplaces. Students will be taught the underlying theories that will enable them to evaluate the choices given by organizations and how these are linked to the management of these international networks.

The aim of this module is to provide students with an understanding of international entrepreneurship and its contributions to the global economy. This will allow the student to confidently discover and develop business opportunities on a global scale. The module uses a combination of workshops and self directed learning to develop their skills.

The aims of the module are to provide an appreciation of the economic theory relevant to both trade, multinational enterprises MNEs , foreign direct investment FDI and globalisation; to introduce the students to all major strands of the debate about new trade theories, MNEs, and FDI; to acquire the necessary theoretical knowledge to evaluate and analyse policy issues relating to MNEs business, trade and globalisation; and to develop the ability to undertake research in this area.

The module will critically evaluate the effect of national culture on corporate culture and on the experience of the manager and those who they manage. The module will ask student to consider the ethical demands of different global contexts, and equip them with the tools they need to respond effectively to these challenges. The teaching in the module is rooted in the realities of management in a globalized context, and draws on current academic research and professional experience.

This module aims to illustrate and explore the role of HRM in the international context and develop students’ awareness of current HR issues with particular reference to multinational corporations, thus enhancing their employability in the global work place. The module examines the cultural and institutional influences on HRM in multinational corporations, HRM practice in different regions, and IHRM policies in multinational corporations.

This module explores the major concepts, models, tools, and metrics used in management analytics for overseeing management related projects. Specifically, in the first part of the module students will be equipped with building blocks of management analytics. In the second part, the module will provide students with fundamental machine learning concepts and techniques, which are most applicable to management research.

This module provides students with a means of developing further the skills and knowledge gained on MA International Business Management, by application to a specific organisational issue or problem. It enables students to demonstrate proficiency in the design of a business enhancement project, application of appropriate methods of investigation, management of the change process, and maintenance of vision in the face of the vicissitudes of business realities.

This module aims to help students critically evaluate contemporary trends in international business to gain an updated perspective of the theoretical and practical developments in the field of international business (IB) research and practice. The module discusses a range of new trends, including new international markets, competitors, technologies, opportunities and challenges, that influence international business and the operations of firms on a global level both directly and indirectly.

This module provides students with the knowledge and critical understanding of strategic reward management in a global context. Students will critically evaluate current reward theories and practices within a variety of international contexts. The module aims to develop the skills required to research and critically analyse reward within an international organisational contexts, and to present written findings and recommendations to senior management. It aims to give students credibility in the subject of reward, so that they can join, or progress further in the HR profession.

The module examines the impact of culture on international and global marketing. The principal aim of the module is to equip students with advanced knowledge of international marketing and the ability of critical and independent think, research and decision making which will enable students to pursuit a career in international marketing.

The impact of technology has been immense on how products, services, experiences and ideas are being distributed to consumers. The internet, the mobile and the social media represent new platforms that businesses can use as potential channels to distribute their products and services. In this context, determining the appropriate channel combination is crucial for organisational success. The module aims to equip students with an in depth understanding and knowledge of a range of theories and tools for creating an effective multichannel strategy. Students will learn how to reduce the risk of selecting inappropriate channels through a systematic analysis of market trends, organisational capability and the shopping experience across different channels. They will address the factors underpinning the successful integration of an organisation’s multichannel proposition for achieving competitive advantage. They will further learn to think strategically about offline and online retailing and apply a range of marketing principles in choosing and managing physical and virtual channels.

The ability to communicate in culturally diverse settings has become a key prerequisite of successful global brands. Although there is a worldwide convergence of technology, media and financial systems, globalisation has not consistently produced globally uniform consumers; global brands often encounter unfamiliar challenges in specific regions or parts of the world. This module examines the discipline of cross-cultural communications in relation to global marketing. It is concerned with the development, implementation and evaluation of marketing communication activities across a diverse range of cultural settings. Students in this module will consider how cultural values influence, and can be reflected in, global communication programs for both ‘goods’ and ‘services’ markets. Message creation, execution and the available vehicles of message distribution will be evaluated across different cultural contexts. Through exposure to a wide range of real-life examples, students will be able to design comprehensive communication solutions to boost brand shares globally.

This module is underpinned by the ethos that ‘Entrepreneurship’ is now a career choice for many students in these challenging, dynamic and uncertain times. The recent developments in digital technologies has facilitated a new breed of Entrepreneur for the 21st century- the ‘ E-entrepreneur’ This module is designed to foster entrepreneurial talent and to encourage entrepreneurial skills underpinned by online digital technologies as a platform for students to shape their future careers, income streams and destinies. 

The aim of this module is to develop an understanding of the major issues in corporate finance. In particular it develops the student’s ability to analyse corporate finance issues; apply finance theories to deal with practical issues in corporate finance; and investigate emerging issues and contemporary trends in the field.

You'll attend workshops, seminars, lectures and talks by guest speakers, and further your understanding through online class discussions and work on case studies.

In your own time, you'll use online learning resources and do your own research, directed reading and independent study. There will be some sessions on research methods.

Some coursework and research will be done in groups and you will work on your own International Business Management Project.

The course is delivered by our academics in person and via digital platforms. Our learning activities include lectures, presentations, webinars, one-to-one tutorials and group projects.

You'll be taught by an experienced teaching team with a wide range of expertise and professional experience. Your personal tutor will support you with help and advice throughout your studies.

You will be studying at our leafy north London campus in Hendon.

In a typical year, you’ll spend about 1200 hours on your course.

Outside of teaching hours, you’ll learn independently through reading articles and books, working on projects, undertaking research, and preparing for assessments including coursework and presentations.

Your course timetable will balance your study commitments on campus with time for work, life commitments and independent study. We aim to make your timetable available at least 2 weeks before you the start of term. Some weeks are different due to how we schedule classes and arrange on-campus sessions.

Typical weekly breakdown

A typical week looks like this:

Learning terms

On-campus: This includes tutor-led sessions such as seminars, lab sessions and demonstrations as well as student-led sessions for work in small groups.

Online learning: This is teaching that is delivered online using tools like Skype or Zoom, as well as work that you do yourself using online teaching resources.

Independent study: This is the work you do in your own time including reading and research.

We have a strong support network online and on campus to help you develop your academic skills. We offer one-to-one and group sessions to develop your learning skills together with academic support from our library, IT teams and learning experts.

Activities such as group work and quizzes will be assessed and you'll receive feedback.

These elements will be augmented by other forms of assessment such as essays and exams. The range of assessments will allow you to gain a deeper understanding of the different skills and abilities needed for a career in international business management.

You'll evaluate your work, skills and knowledge and identify areas for improvement. Sometimes you'll work in groups and assess each other's progress.

Each term, you'll get regular feedback on your learning.