Viewing course details for 2025-26 year of entry

Code: PGN2P4
Attendance: Full-time, Part-time
Start: September 2025
Fees: £11,300 (UK)* £18,000 (INT)*
Duration: 1 year full-time, 2 years part-time
Course Leader: Dr Sophia Drakopoulou
Study mode: On campus
Location: Hendon campus
Placement year: No
School / Department: School of Design

Currently Reading: Course overview

MA Media Management equips aspiring media leaders with the skills needed to navigate the ever-evolving media landscape. Focused on the creative and digital economy, it covers essential areas such as digital marketing, audience engagement, and data analytics to ensure success in this dynamic and growing industry. The course offers a comprehensive understanding of media management, with an emphasis on new leadership styles, creativity, and soft skills crucial for effective management practices.

Why study MA Media Management at Middlesex University?

This programme combines applied and theoretical knowledge to prepare you for a successful media management career. Designed to meet the needs of media professionals, it focuses on leadership, managing change, and fostering innovation and creativity. With interdisciplinary teaching across media studies, creative industries, marketing, and digital economy, you'll be equipped with both professional and academic expertise.

Course highlights

Take advantage of our London location with many production, film and social media companies right on your doorstep as well as being taught by lecturers who are involved in the industry
Learn from an established network of guest lecturers from a range of different industries. Previous lectures and visits included Ofcom, Amazon Studios, Facebook and smaller startups and production companies
Gain from the inclusion of data fusion skills such as digital marketing and audience analytics
Work opportunities are accessible through industry links with media and creative organisations embedded within the curriculum, field trips and industry visits
Our MDXworks employment hub will connect you with an Employability Adviser who will work with you to develop a tailored programme of employability support for you including 1:1 advice and guidance
Get free access to the resources, learning materials and software.

Hello, and welcome to this short overview of Middlesex University's MA media management program. I'm Dr. Adam Dalton, I'm the program leader for the MA media management. You can message me directly if you wish, there's my email address, don't worry, I'll show it again at the end.

If I'm out of the office, you can also message our director of programs, Anna Cherelamadou. Okay, so the MA media management, lots of people are like, when you say media, what do you mean? Is it social media?

Is it press and media? Is it digital media? Well, it's kind of all of that, really. Our MA media management focuses specifically on the creative industries and social media and digital marketing. Okay, we focus on the UK examples in that field, because the UK is what is a mature, well developed information society or knowledge economy.

Now you might think, well, what's an information society? Well, it's a society that has particular levels of information technology and infrastructure. Now, it's not just having lots of computers, it's about a population who have very high information literacy and access levels, private access levels.

Governments that are open and provide information that can be accessed freely, education resources that can be accessed freely. Now, obviously, there are organizations that control that digital content and, you know, want to charge people for access because of unique copyright, etc.

So. When there's more of a business model behind it then it's described as a knowledge economy more than an information society anyway. Middlesex University is of course based in London. London is an international creative city.

Now that's a city with well -developed creative industries that take advantage of media, media management, social media, but big tech as well. Broadcast companies and organizations, massive IT companies and so on.

A creative city is full of creative workers who work in particular styles and needs certain freedoms to work creatively. Anyway you'll learn more about that if you decide to join the MA. London is a media hub with a creative cluster so this is where you get certain types of organizations co -locating, coming to the same location, sharing technology audiences and workers, okay.

So London is a, is a media hub with creative clusters. It's also a tourist center we have, and as you know it's a very old capital city with cultural heritage industries which are a section of creative industries.

And consequently, of course, London has a very strong community of social media workers, digital marketing workers and DTC businesses which is direct to consumers. You may have heard of the fashion company called ASOS, A -S -O -S, that's a British director consumer business.

It's an online fashion business retailer and it's British, okay. Middlesex University works within this context. We have arts and creative industries, faculty and campus. We have partnerships, we're at the heart of this community.

Okay, on the MA media management, we have three terms. It's a face -to -face full -time course. You'll do a couple of modules in term one, couple of modules in term two, and then there's a term three, summer term major project where you do a piece of media research, okay.

The type of research though that if you were working as a media manager, you might do for a large, a medium to large organization. We have media management in practice module, audience engagement and data analytics.

This is particularly online audiences, obviously, but not exclusively. Project management, which is a key discipline in medium to large organizations, media management organizations. I don't know if you know, but the first project management organization, methodology sigma six or six sigma came out of it and work breakdown structures and gantts that came out of the media management sector.

And on ours, we look at a methodology known as Kanban or agile or scrum. Okay. And you'll also do research skills. Now, this is market research skills, but also academic research skills, which do complement each other.

Do you understand that there is both theory and practice in this MA because it is an academic qualification, albeit it's one that prepares you for the world of work and practice. So we have both theory and practice on the MA.

And then digital marketing for the creative industries, major project, as I say, you're working more on your own with a supervisor there where you're undertaking a particular piece of research. Okay.

Why middle sex? Well, as I say, the location helps, right? We have partnerships with industry and we bring in guest speakers from top UK companies and organisations to give you guest lectures on the MA.

We also try and get you work placements with top UK companies in the area of media management and we have a unit, a team called MDXWorks Middlesex Employability Service that will help you find a work placement while you're on the MA and Middlesex University has a very good track record in securing jobs for its alumni once they finish the MA with companies in publishing, theatre and film, journalism, copywriting, advertising, gaming, social media management and so on.

We have a campus, beautiful campus in the suburb known as Hendon on the top of a hill, beautiful beautiful and green, some clean air up there actually and yeah we have world -class media facilities and a thriving student community and outstanding student support services.

We have a wonderful library, as I say media services, a newsroom and so on, film equipment, film studios, all of that but we're also interested in supporting our students financially in terms of their well -being and in terms of their extra learning needs.

So our libraries team has an academic support team so you know if you ever are finding the MA a bit difficult and you need help with something we have a team to help you outside of the classroom as well.

Okay you can apply for the MA online but if you do have questions that you'd like answered in advance or whatever just let me know okay bye -bye.

MA Media Management promo

What will you study on the MA Media Management?

The programme prepares you to work autonomously, shaping the media and related industries. You'll develop leadership and stakeholder management skills to tackle the challenges posed by the rapidly changing local and global media environment.

Collaborative opportunities with industry partners will enrich your studies, offering analytical perspectives on key issues within the sector.

About your course

What will you gain? Alongside an in-depth understanding of media management, you'll develop digital marketing and media marketing skills, essential for engaging with today’s media landscape. Numeracy and data analytics skills are enhanced, particularly in media consumption and audience metrics. You will also acquire work-related skills like budgeting, timetabling, report writing, and project management. The course encourages independent learning through self-managed major projects, fostering teamwork, leadership, and communication skills.

The module equips students with advanced skills in project management, team leadership, and strategic decision-making for the creative industries. Focus on ethical leadership, sustainability, and technological innovation while addressing contemporary challenges. Develop expertise in market analysis, business models, and industry dynamics to navigate the evolving media and creative sector confidently.

This module will give you give you a solid foundation in Digital Asset Management (DAM) and project management, essential for the future of small organisations. You will explore current trends like cloud solutions and AI, learning to design scalable, adaptable strategies while honing your skills in project planning, risk management, and stakeholder coordination. Through hands-on assignments, you’ll develop practical expertise to ensure efficient, effective DAM implementation and delivery in dynamic environments.

The module addresses the reconfigured relationship between media and creative industries and their audiences. Key challenges and issues will be evaluated in the context of big data, small data, AI, and the ‘affective turn’ in audience research approaches. This will equip you with an understanding of media engagement and consumption, the changing role of audiences, participatory cultures, and ways of exploring audiences through digital methods.

This module explores new technologies like social media, search engines, mobile advertising, and user-generated content. Students will apply these technologies in managerial practice, addressing challenges and opportunities within the global creative industries. It develops decision-making skills in the dynamic digital media and branding landscape.

This module prepares students for careers in media management and entrepreneurship, enhancing skills for producing a master’s dissertation or project. It also lays the foundation for future academic research, fostering an entrepreneurial mindset and encouraging independent work, strategic planning, and stakeholder engagement.

Optional modules are not offered on this course.

For more details on this course, please download the Media Management MA specification (PDF).

Register your interest

Teaching

You'll be taught by an experienced teaching team with a wide range of expertise and professional experience.

We are regularly reviewing and updating our programmes to ensure you have the best learning experience. We are taking what we've learnt in recent years by enhancing our teaching methods with new and innovative ways of learning. Please regularly check this section of the course page for updates.

This course introduces an integrated strategy that reinforces practice-based and active research-based learning, allowing you to practise assessments with ‘real-world’ outputs and connects you with the workplace.

Throughout the course of study, you are offered practical tools, opportunities linked to industry, and scholarly knowledge, all of which will enhance your understanding of the ever-changing media environment. This is taught through guest lectures given by industry professionals, online tutorials via LinkedIn Learning and networking experiences through industry events and field trips online and on-site when appropriate.

You’ll be part of a vibrant and diverse cohort, sharing professional and academic experience from all corners all the world, leading to a highly stimulating learning environment. You’ll have access to online forums where you can participate in student and peer-led discussions expanding on key questions and topics of the week, share material and receive tutor and peer-feedback. Our academic team will encourage and mentor you on a transformative journey, in order to develop your personal knowledge and experience and ensure you achieve your potential, academically and professionally.

This master's degree incorporates a blended teaching approach, offering a flexible mode of delivery involving both online and on campus learning when appropriate

The programme offers a range of new innovative modules which connect the disciplines of management with the specificities of the media industries.

As future media managers, you'll engage in research-oriented personal and exciting major projects that consider major disruption and change and the transformative potential this offers for a sustainable and inclusive field of media work.

Formative and Summative Assessments include:

Presentations
Industry reports
Pre-recorded video talks
Essays
Reflective writing
Individual projects that require research
Practical group and individual assessments
Formative assessments, individual and group presentation and audiovisual work (posters, data visualisations).

You have a strong support network available to you to make sure you develop all the necessary academic skills you need to do well on your course.

Our support services will be delivered online and on campus and you have access to a range of different resources so you can get the help you need, whether you’re studying at home or have the opportunity to come to campus.

You have access to one to one and group sessions for personal learning and academic support from our library and IT teams, and our network of learning experts. Our teams will also be here to offer financial advice, and personal wellbeing, mental health and disability support.

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Careers

How can the MA Media Management support your career?

Once you graduate, you'll be equipped to enter a variety of types of employment. You could also choose to continue academic study at a higher level, for example a doctorate.

Recent graduates have gone on to the following roles:

Media Manager
Media industry consultant
Digital strategist
Media project planner
Social media manager
Digital marketing manager
Editor
Social media analyst
Content strategist
Creative team leader.

Entry requirements

Qualifications

We normally require an undergraduate honours degree 2:2 or above in humanities, social sciences or another related subject

Applicants with substantial work experience in the media/creative industries will also be considered.

If you have relevant qualifications or work experience, academic credit may be awarded towards your programme of study.

We welcome students from the UK and all over the world. Join students from over 122 countries and discover why so many international students call our campus home:

Quality teaching with top facilities plus flexible online learning
Welcoming north London campus that's only 30 minutes from central London
Work placements and networking with top London employers
Award-winning career support to get you where you want to go after university.

Qualifications

We accept a wide range of international qualifications. Find out more about the accepted qualifications on your country's support page. If you are unsure of the suitability of your qualifications or would like help with your application, please contact your nearest international office.

English language

You will need to meet our English language requirements. And, don’t worry If you don't meet our minimum English language requirements, as we offer a Pre-sessional English course.

Visas

To study with us in the UK, you might need a Student visa. Please check to see if this applies to you.

How to apply

Applications for postgraduate study should be made directly to the university.

Please visit our postgraduate application page for further information and to apply.

Student support

We offer lots of support to help you while you're studying including financial advice, wellbeing, mental health, and disability support.

Additional needs

We'll support you if you have additional needs such as sensory impairment or dyslexia. And if you want to find out whether Middlesex is the right place for you before you apply, get in touch with our Disability and Dyslexia team.

Wellness

Our specialist teams will support your mental health. We have free individual counselling sessions, workshops, support groups and useful guides.

Work while you study

Our Middlesex Unitemps branch will help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above. Visit the Middlesex Unitemps page.

Fees and funding

The fees below refer to the 2025/26 academic year unless otherwise stated.

UK students

Full-time students: £11,300

Part-time students: £75 per taught credit

Part-time students: £37 per dissertation credit

International students

Full-time students: £18,000

Part-time students: £120 per credit

Part-time students: £60 per dissertation credit

*Course fees are subject to annual inflation so the total costs for study are shown here as a guide

For more information and to answer your frequently asked questions, please visit our postgraduate funding page.

The following course-related costs are included in the fees:

A free electronic core textbook for every module,
All printing and copying required for your study,
Self-service laptops available for loan for a maximum of 24 hours,
Audio-visual equipment available for loan, including digital stills cameras, digital video recorders, digital audio recorders.
Entrance or ticket costs for field trips that may be included in your programme.

There are no significant anticipated additional costs. You may need to invest in academic books or key media texts to support your study, but purchasing these books is not required as any essential texts will be provided through Learning Resources. We do recommend however, that you invest in a memory stick or arrange to have access to a cloud drive to make frequent back ups of your work. Cloud storage often comes free with a third party email account, or you can sign up for a service like dropbox, so purchasing memory or storage is not essential.

Scholarships and bursaries

As an undergraduate alumnus continuing postgraduate studies at Middlesex, you are eligible for an alumni award worth 20% off your fees.

”MA Management is a really interesting course, it gives you a broad perspective of how much you need to know as a media manager in this day and age and the tools you need. One of my favourite modules was Digital Marketing. That was a whole lot of fun, we had loads of case studies, their failures their successes and we found out the processes and tolls to make these successes happen.”
Demola Sadiq, MA Media Management graduate

“The Masters has shaped my future because I use it to reassure my clients of my expertise and professionalism and it’s given me confidence, too. If anyone is thinking about postgraduate study at Middlesex University, I’d say go for it! You’ll get support, you’ll make connections, you’ll be taught by brilliant tutors and maybe you, too, will find your niche or make that change in your career.”
Natasha, MA Media Management graduate

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Next steps

We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.

Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.

Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.

At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.

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