Business Management (Innovation and Entrepreneurship) BA Honours

This module provides a foundational understanding of business data and the state of digital technologies. The module will equip you with the skills to effectively collect data, analyse, communicate, and interpret statistical information to address a wide range of business and management challenges. By introducing the integral role of digital technologies in modern and innovative business environments, the module provides insights into both the current state and the evolving landscape of technological advancements and its implications on business. 

This module develops your financial knowledge within business organisations to enable them to make effective decisions and to assess the cost, economic and financial implications of these decisions. It provides you with an understanding of accounting and finance for business as well as learning the key economic principles that inform business thought and practice.

This module introduces you to management concepts, such as business functions, organisational structure, and work design approaches, stressing the importance of effective organisational communication, teamwork and the development of conflict management and negotiation strategies. You will learn to use managerial tools to assess the organisational environment and enhance performance. The module highlights the vital role of corporate social responsibility and ethics for long-term business sustainability.

This module is designed to provide students with an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments. Students will develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal operating environments for marketing practice.

On this module you will undertake approved work experiences and personal and professional development activities, for a minimum of eighteen weeks full time employment. This will give you the opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will help you to demonstrate your commercial awareness.

This module introduces you to key concepts, principles, and methodologies associated with innovation, entrepreneurship and sustainability, essential for the success of new ventures and existing organisations. You will develop your ability to analyse business and sustainability issues, evaluate potential solutions, and understand how to implement effective solutions. The module explores the role of innovation, entrepreneurship, and sustainability across a range of industries and professions. The module will enable you to incorporate innovation, entrepreneurship, and sustainability throughout your careers.

The module equips you with the skills to use analytics and visualisation tools to convert data to insights that can support strategic business decisions. Emphasising the significant impact of data-driven insights on operational and strategic initiatives, the curriculum will navigate through key analytics concepts, from data visualisation and predictive modelling to customer analytics and segmentation. With a hands-on approach, the course will immerse you in the practicalities of management analytics, utilising advanced tools and techniques to extract and interpret data from various sources.

This module develops your knowledge of operations and supply chain management within a variety of organisations. It examines  aspects of operations and supply chain management relevant to the design, planning, control and improvement of business operations. You'll learn to evaluate, select and apply relevant operations management concepts, tools and techniques to solve problems, make informed decisions and improve the efficiency and effectiveness of operational processes.

This module deepens your understanding of customer experience (CX) and enhances your practical skills in managing each stage of the customer journey, from awareness to post-purchase. It also explores the role of Customer Relationship Management (CRM) within CX to help you develop effective strategies for customer acquisition and retention.

This module will further develop and enhance your financial understanding and knowledge within business organisations on the subject areas of financial accounting, management accounting and financial management. It will provide a more in-depth understanding of the roles of accounting and finance for students who do not need to develop specialist knowledge and train you to apply your accounting and finance knowledge and skills into a range of different business situations.

Building upon your first work experience module, you will undertake approved work experiences and personal and professional development activities, for a minimum of 18 weeks full time employment. This gives you the opportunity to immerse yourself in the world of work and develop effective strategies to understand work and organisational life. The module will help you to demonstrate your commercial awareness.

For this module you will undertake an approved work experiences and personal and professional development activities, for a minimum of 18 weeks full time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop strategies to deal with and understand work and organisational life. The module will enable you to develop your ability to articulate your graduate competencies and demonstrate your commercial awareness.

This module helps you to learn decision-making skills by evaluating options, weighing risks and rewards, and making informed choices in a dynamic and competitive business setting by fostering a comprehensive understanding of strategic management theory in changing operational contexts. The module will develop your ability to communicate business strategy and firm performance to key stakeholders via the application of cross-functional knowledge and evaluation of market trends, competitor behaviour and internal resources and capabilities to identify potential competitive advantage.

This module enables you to create and implement strategies for organisational innovation across a range of approaches including products/services, business models, internal operations, external value networks, etc. You will learn about the fundamental principles of innovation and design thinking, and how these can be incorporated into business strategy and tactics. Using theoretical frameworks and practical applications, the course will prepare you to deliver value through innovation strategies, cultivation of innovative teams, and effective co-creation with stakeholders.

This module engages you with the multifaceted aspects of the work environment through the lens of psychological theories and principles. Central to the module is a focus on the interplay of emotions, attitudes, and behaviours in driving individual, team, and organisational performance. The module discusses leadership theories and their practical execution, equipping you with the insights to effectively lead, influence and inspire individuals and teams.

This module provides you with practical experience in applying business theories and skills to real-world business contexts. You will work on a project to identify, analyse, and propose solutions to a business problem. Through hands-on experience, you will develop critical thinking, problem-solving, communication, and project management skills essential for success in business management.

This module immerses you in the multifaceted landscape of launching a new venture. You will gain knowledge and develop skills relevant to conceptualising start-up commercial activities. Through practice-led learning, you will craft a business plan enriched by industry-led insights and experiential pedagogies, fostering hands-on application of concepts beyond traditional classroom settings. Sustainable development goals will underscore the curriculum, emphasising ethical and socially responsible business practices essential for sustainable growth.

This module offers you the opportunity to engage in a real, client-driven consultancy project. You will work to a project brief provided by external clients, developing practical solutions. The module enables you to apply theoretical knowledge to organisational challenges while enhancing skills in teamwork, problem-solving, and communication. Additionally, it provides insights into the complexities of client management and project delivery.

This module is for you to undertake an approved work experience and personal and professional development activities, for a minimum of 30 days full time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will develop your ability to articulate your graduate competencies and demonstrate commercial awareness.

On this module you will undertake an approved work experience and personal and professional development activities, for a minimum of thirty-six weeks of full-time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module develops your ability to demonstrate your commercial awareness.

On this module you will participate in an approved work experience and a range of personal and professional development activities, for  a minimum of 36 weeks full-time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will develop your ability to demonstrate your commercial awareness.

You gain knowledge and understanding through on-campus seminars, workshops and computer lab-based sessions and a wide variety of other interactive, practice-based activities. 

You will take part in a variety of interactive practice-based scenarios and activities such as Q&A sessions, polls, quizzes, games, simulations, use of software, role plays, guest speakers and case study analysis. Learning tasks are designed to challenge you to seek innovative solutions to real business problems through collaboration, research and analysis, to stimulate ideas and develop critical thinking skills .

You will examine key concepts and theories and how they relate to real world scenarios and develop qualitative and quantitative analysis, problem solving and decision-making skills and in-depth and practice-based knowledge and understanding. 

You will read textbooks, academic journals, case studies and company and industry documents and watch key concept videos and other curated online material via our My Learning facility. 

You will study at our leafy north London campus, in Hendon.

During your first year, your weekly timetable will typically consist of:

• 5 to 6 hours of lectures
• 5 to 6 hours of seminars
• 5 to 6.5 hours of interactive workshops
• 2 hours of computer labs.

Outside of teaching hours, you’ll learn independently through self-study which will involve reading articles and books, working on projects, undertaking research, and preparing for assessments including coursework, presentations and exams.

Your independent learning is supported by the library and study hub, laptop hire, and with online materials in MyUniHub.

Whether you are studying full or part-time – your course timetable will balance your study commitments on campus with time for work, life commitments and independent study.

We aim to make timetables available to students at least 2 weeks before the start of term. Some weeks are different due to how we schedule classes and arrange on-campus sessions.

Our excellent teaching and support teams will help you develop your skills from research and practical skills to critical thinking. Our Sheppard Library is open 24 hours a day during term time. And we offer free 24-hour laptop loans with full desktop software, free printing and Wi-Fi to use on or off campus.

Your knowledge and understanding will be assessed by examinations and practical, authentic written assignments.  Your cognitive skills will be assessed by practice based individual and group coursework assignments, oral presentations and written examinations.

There are formal assessments midway through each module and at the end which will count towards your module and your final marks.

Assessment methods vary in the modules you study. Coursework assessment types vary from presentations, business simulated case studies, online quizzes, portfolio analyses, reflective reports, business reports and academic essays. You'll have the opportunity to develop core graduate competency areas that will equip you for entering the workforce, or starting a business after graduating.

The balance between the two will depend on which modules you are taking. The table below is a good approximate guide.

To help you achieve the best results, we will provide regular feedback.