Marketing BA Honours
Flex your marketing skills and learn about exciting and dynamic areas such as digital and social media marketing to get your marketing career started
/328x0:1573x911/prod01/channel_3/media/middlesex-university/courses-images/ug---course-masthead-images/2024X2f25/marketing-branding-and-tourism/Marketing-1900X911.jpg)
Viewing course details for 2025 year of entry
- Code
- N500
- Attendance
- Full-time, Part-time
- Start
- September 2025
- Fees
- £9,250 (UK) | £16,600 (INT)
- Duration
- 3 years full-time, 4 years full-time, 6 years part-time
- Course Leader
- Socrates Economou
- Study mode
- On campus
- Location
- Hendon campus
- Entry Requirements
- 96 UCAS points
- Placement year
- Yes
- School / Department
- Marketing, Enterprise and Tourism
Why choose Marketing BA Honours at Middlesex?
Effective marketing is essential to every successful organisation and our BA in Marketing is the ultimate stepping-stone to an exciting career.
You’ll follow in the footsteps of graduates who have pursued careers in marketing research, product development, and brand management at companies including JYSK, Danske Bank, Lindt and Sprungli, PricewaterhouseCoopers, British Science Association and New Era Cap Company.
You’ll also have the opportunity to gain invaluable hands-on experience and employability skills with two work experience options.
You can integrate a work placement into your studies with a 36-week sandwich placement as part of a 4-year degree, or two 18-week summer placements as part of a 3-year degree.
What you will gain
Our BA Marketing Honours degree is recognised by the Chartered Institute of Marketing (CIM) and CIM qualifications are highly sought after by employers.
As part of our Business School, you’ll develop a range of skills and knowledge to help you thrive in the marketing industry. You will:
- Develop confident communication skills through a diverse range of innovative teaching and assessment methods
- Broaden your digital marketing skills
- Gain exposure to industry on a marketing consultancy project – where you will be working with real business clients.
What you will learn
Year one will equip you with key skills needed for the academic journey as well as the world of work.
In year two, the focus will be on understanding the consumer.
Year three will explore marketing strategies and tools. You will be introduced to key and exciting areas of branding and creativity, whilst also working on real-life practical projects with clients.
3 great reasons to pick this course
Part-time study
Study at your own pace alongside work and other commitments and get the skills and knowledge you need to progress in your career.
When choosing a part-time course, you will study the same modules as the full-time course but over a longer period.
Find out more about the many benefits of studying part-time at Middlesex University.
This course prepares you for a career in marketing through the development of knowledge, skills and understanding of essential marketing principles and practices.
You learn competencies that allow creativity, innovation and adaptability to change and work in cross-cultural teams.
The course promotes knowledge and appreciation of the role of a marketing professional in society and enhances graduate employability through a blend of academic study and skills development.
We build your confidence to articulate learnt skills like communications, digital literacy, problem solving, critical thinking, and professional development. Your learning covers the sustainability challenges facing marketers, including awareness of equity, diversity and inclusion issues.
This course provides the knowledge and skills that enable you to engage with further advanced academic and research-based studies.
Modules
The course is designed to expand knowledge in three main areas of marketing: Digital Technologies, Communication and Entrepreneurship. After gaining a core understanding of these areas in year 1, you will be able to select modules related to these areas.
This module provides a foundational understanding of business data and the state of digital technologies. The module will equip you with the skills to effectively collect data, analyse, communicate, and interpret statistical information to address a wide range of business and management challenges. By introducing the integral role of digital technologies in modern and innovative business environments, the module provides insights into both the current state and the evolving landscape of technological advancements and its implications on business.
This module develops your financial knowledge within business organisations to enable them to make effective decisions and to assess the cost, economic and financial implications of these decisions. It provides you with an understanding of accounting and finance for business as well as learning the key economic principles that inform business thought and practice.
This module introduces you to management concepts, such as business functions, organisational structure, and work design approaches, stressing the importance of effective organisational communication, teamwork and the development of conflict management and negotiation strategies. You will learn to use managerial tools to assess the organisational environment and enhance performance. The module highlights the vital role of corporate social responsibility and ethics for long-term business sustainability.
This module provides you with an overview of key marketing concepts and apply them in a variety of organisations. The module provides you with an initial introduction to the fundamentals of marketing and will provide a key foundation that is relevant across a variety of business courses. You will develop knowledge and understanding of the core role of marketing, including the value of the marketing mix in ensuring successful marketing strategies, as well as the significance of external and internal environment for marketing practice.
This module develops your understanding of consumer behaviour and explore how brands can promote responsible consumption. Both psychological aspects of the consumer decision-making process (internal), and external influences on consumers will be examined. Contemporary consumer trends such as sustainable and green marketing will feature prominently when analysing consumer trends.
This module deepens your understanding of customer experience (CX) and enhances your practical skills in managing each stage of the customer journey, from awareness to post-purchase. It also explores the role of Customer Relationship Management (CRM) within CX to help you develop effective strategies for customer acquisition and retention.
This module provides you with an overview of marketing and digital strategy from a theoretical and practical perspective. The practice of digital marketing in today's marketing landscape will be outlined in addition to how digital marketing plays a vital integrative role in an organisation’s marketing strategy. However, the importance of more traditional channels will also be highlighted, and how these combine in an overall marketing strategy. You will gain practical digital marketing skills such as website design and creation and SEO analysis.
This module familiarises you with the importance of marketing research and insights in business, particularly in the marketing management process. Through research-informed teaching, you will learn how to conduct a marketing research project, including establishing business research needs, gaining insights into the consumer market, designing appropriate research, creating research instruments, gathering primary and secondary data, conducting both qualitative and quantitative data analysis, and using the findings to improve marketing decision-making.
The module provides you with a holistic view of branding concepts and theoretical frameworks within the context of an evolving digital and analogue communication landscape. We recognise that consumer brands play an important role in creating and influencing consumer expectations and are more than just labels on the products and services we consume.
Brands need to reflect and adapt to the changing values and ethical considerations that consumers are seeing as increasingly important in a world being defined by new environmental, social and cultural norms. In order to remain relevant, brands need to create greater emotional links with consumers. To that end, you will explore the art of brand communication through storytelling and content creation across multiple digital platforms and understand how brand narratives emotionally link with consumer aspirations, as well as create increased levels of loyalty, engagement and brand value in today’s globalised and dynamic digital era.
This module builds on learning from prior modules and provides further collaborative experience working on a live client-driven consultancy project. External clients will provide the project brief and students will work in teams to develop practical solutions. Applied theoretical knowledge to real organisations’ challenges will help you gain skills through effective team working, problem solving, reflective and presentation skills. You will also develop an understanding of the complexities relating to client management and project deliverables.
The module develops your creativity and motivates you to embed innovation while designing marketing activities. By learning what is creativity and innovation, understanding your relationship to marketing and providing necessary skills to create engaging content, you build your confidence in applying creativity and innovation from the early steps of your career.
The module seamlessly combines social media, viral marketing, digital campaign planning, and artificial intelligence (AI) integration in marketing. You will delve into owned, earned, and paid tactics, understanding their influence on consumer behaviours. Practical insights cover the entire digital campaign life cycle, incorporating AI applications. Emphasising real-world relevance, the module enables you to apply theories to organisational scenarios. Analytical techniques, along with insights into AI's role in marketing, prepare you for future employment in the dynamic marketing landscape.
This module equips you with a nuanced understanding of how global brands navigate cross-cultural marketing landscapes. By exploring the intersection of culture and consumer behaviour, you will assess cultural variances and their impact on marketing strategies. The module examines the impacts of internationalisation, globalisation, and cultural influences on marketing strategies, preparing you to adapt marketing mixes for international markets and navigate the complexities of cross-cultural communication and ethics in marketing.
This module will provide you with a comprehensive understanding of the processes of design, planning, implementation and evaluation of projects in a variety of sectors. You will explore how projects are managed using up‐to‐date project management techniques and technologies. The module will develop awareness of the role of projects in the wider economy, and to enable you to develop critical thinking, leadership, and problem-solving skills, necessary to lead projects efficiently and effectively in diverse and challenging environments.
The primary aim of this course is to impart crucial marketing strategies essential for new business success, focusing on developing compelling value propositions, identifying target markets, and leveraging free social media marketing. Covering the startup lifecycle from pre-launch to post-launch, the course combines theory with practical application through case studies and projects.
This approach helps you to understand the importance of marketing as a roadmap for business success and survival. It links theory with practice, enhancing your marketing competencies and your personal and professional development. You will learn the significance of marketing in reaching target audiences and sustaining a healthy business, while developing skills in commercial awareness and articulating their competencies.
This module is for you to undertake an approved work experience and personal and professional development activities, for a minimum of 30 days full time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will develop your ability to articulate your graduate competencies and demonstrate commercial awareness.
On this module you will undertake an approved work experience and personal and professional development activities, for a minimum of 30 days full time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will develop your ability to articulate your graduate competencies and demonstrate commercial awareness.
To find out more about this course. please download the BA Marketing course specification (PDF).
Register your interest
Sign up to receive the latest information about studying at Middlesex University London.
Our communications are designed to support you in deciding your future and keep you up to date about student finance, employment opportunities and student activities available at Middlesex University.
Teaching
You gain knowledge and understanding through a range of learning approaches including pre-recorded concept videos, workshops, interactive sessions, presentations, practitioners, case studies and projects. Workshops provide core knowledge sharing for you where opportunities to develop and apply theories through case studies, tasks and discussion. Guest speakers will also provide specialized marketing topics and practitioner perspectives within the marketing discipline. You develop cognitive skills through tasks undertaken within seminar classes, workshops. This includes team-based activities, exercises, presentations, debates and directed discussion.
You will be studying at our north London campus in Hendon.
Whether you are studying full or part-time – your course timetable will balance your study commitments on campus with time for work, life commitments and independent study.
Outside of teaching hours, you'll learn independently through self-study which will involve reading articles and books, working on projects, undertaking research, and preparing for assessments including coursework and presentations.
Here is an indication of how you will spend your time.
Year 1
| Percentage | Hours | Typical activity |
| 20% | 240 | Teaching, learning and assessment |
| 80% | 960 | Independent learning |
Year 2
| Percentage | Hours | Typical activity |
| 20% | 240 | Teaching, learning and assessment |
| 80% | 960 |
Independent learning |
Year 3
| Percentage | Hours | Typical activity |
| 20% | 240 | Teaching, learning and assessment |
| 80% | 960 | Independent learning |
Our excellent teaching and support teams will help you develop the skills relevant to your marketing degree from research and practical skills to critical thinking. And we offer free 24-hour laptop loans with full desktop software, free printing and Wi-Fi to use on or off campus, even over the weekend.
The course is 100% coursework.
There are no exams but your coursework including essays, reports, portfolios, and practical sessions will be assessed.
You'll be assessed by Authentic methods of formative activities, summative assessed coursework, presentations and reports. The relevant industry-linked methods of practice-based learning will include vlogs, consulting projects, portfolio, group work, self-reflection and digital videos.
These assessments enable you to connect your understanding of theory and practice and develop problem solving skills and awareness of work-based competences required for employment.
We have a range of assessments strategies which are designed to challenge your cognitive skills. These will include case studies, developing portfolios, presentations, vlogs, understanding digital applications, and industry focused report writing.
To help you achieve the best results, we will provide regular feedback.
Facilities and support
Our Sheppard Library provides a wide range of resources and support to help you to succeed in your studies.
/159x0:1342x1000/prod01/channel_3/media/middlesex-university/courses-images/ug-courses/business-and-law/007---Students-in-the-Sheppard-Library.jpg)
Over 1,000 study spaces including rooms for group study and over 500 computers available.
Learn more/101x0:851x634/prod01/channel_3/media/middlesex-university/courses-images/ug-courses/facilities/Sheppard-Library-Facilities-2014-40.jpg)
/1598x0:5102x4467/prod01/channel_3/media/middlesex-university/courses-images/ug-courses/facilities/052---Students-in-the-Sheppard-Library.jpg)
/126x0:1074x801/prod01/channel_3/media/middlesex-university/study-section-images/facilities/MDX-Sheppard-Library-13.jpg)
We have one of London's biggest and best university campuses with everything you need in one place.
Our facilitiesStudent support
We offer lots of support to help you while you're studying including financial advice, wellbeing, mental health, and disability support.
Additional needs
We'll support you if you have additional needs such as sensory impairment or dyslexia. And if you want to find out whether Middlesex is the right place for you before you apply, get in touch with our Disability and Dyslexia team.
Wellness
Our specialist teams will support your mental health. We have free individual counselling sessions, workshops, support groups and useful guides.
Work while you study
Our Middlesex Unitemps branch will help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above. Visit the Middlesex Unitemps page.
Financial support
You can apply for scholarships and bursaries and our MDX Student Starter Kit to help with up to £1,000 of goods, including a new laptop or iPad.
We have also reduced the costs of studying with free laptop loans, free learning resources and discounts to save money on everyday things. Check out our guide to student life on a budget.
Careers
Our BA Honours Marketing course prepares you for a wide range of marketing careers or for further study at postgraduate level. A marketing degree opens up a whole range of career opportunities, with an average starting salary of £26,000.
Graduate job roles
Graduates from this course have successfully gained employment in the following roles: marketing assistant, academic assistant, account executive, junior copywriter, photographic assistant, junior business development adviser, junior advertising account manager.
Graduate employers
Our graduates pursue careers in all aspects of marketing including marketing research, product development, brand management, integrated marketing communications and retailing. They've gone on to work for companies such as JYSK, IKEA, Danske Bank, Lindt and Sprungli, PricewaterhouseCoopers, British Science Association and New Era Cap Company.
MDXworks
Our employability service, MDXworks will launch you into the world of work from the beginning of your course, with CV checking, interview training, placements, projects and networking opportunities through our 1000+ links with industry and big-name employers in London and globally.
Our dedicated lifetime career support, like our business start-up support programme and funding for entrepreneurs, has made us a top 10 university for producing CEOs – Novuana, 2023.
MDXcelerator Student Start-Up Support
Want to be your own boss? You'll have the chance to pitch your business to gain mentoring and grants of up to £15,000.
Global network
You’ll study with students from 122 countries who’ll hopefully become part of your global network. And after you graduate, we'll still support you through our alumni network to help you progress in your chosen career.
Placements
There will be an opportunity for you to do a year-long placement module (120 credits) between Levels 5 and 6.
We offer a 12-month placement at the end of year two (Thick Sandwich mode).
Alternatively, you can opt for two smaller placements over the years one and two of the programme including the summers between their years of study (Thin Sandwich Mode).
A dedicated employability advisor helps in the search for an employer who can provide you with an appropriate placement. S/he will also provide you with guidance and support in preparation for, as well as during and after the placement.
The placement forms the basis for an assessed report. At the start of the placement you will be allocated an individual supervisor who provides support and advice for the duration of the project.
You will be supported throughout the programme through a series of external guest speakers, workshops and engagement with employers.
Entry requirements
At Middlesex, we're proud of how we recognise the potential of future students like you. We make fair and aspirational offers because we want you to aim high, and we’ll support you all the way. We’ll always be as flexible as possible and take into consideration any barriers you may have faced in your learning. And, if you don’t quite get the grades you hoped for, we’ll also look at more than your qualifications. Things like your work experience, other achievements and your personal statement.
Qualifications
- UCAS Points
- 96 UCAS points including GCSE Grade C/4 in English We accept students with a wide range of qualifications, including combinations of qualifications. Our most common entry qualifications can be found below:
- A-level
- BCC-BBC
- BTEC
- DMM
- Access requirements
- UCAS Tariff points from Access to HE Diplomas are accepted. Must include 45 credits at level 3
- Combinations
- A combination of A-Level, BTEC and other accepted qualifications that total 96 UCAS Tariff points
Our entry requirements page outlines how we make offers where we have given a range (e.g. BBB – BBC in A levels), and how we’ll make you an offer if you are studying a combination of qualifications (e.g. BTEC and A level).
Maths GCSE is required.
Interviews
You won’t be required to attend an interview for this course.
Foundation year
If you don't meet the entry requirements, why not consider our Foundation Year in Business to help you prepare for the full degree?
Mature students (over 21)
We welcome applications from mature candidates, including those without formal qualifications, provided you can demonstrate relevant experience and ability.
Academic credit
If you have a qualification such as a foundation degree or HND or have gained credit at another university, you may be able to enter a Middlesex University course in year two or three. Find out how you can transfer courses.
If you have relevant qualifications or work experience, we may be able to count this towards your entry requirements.
We welcome students from the UK and all over the world. Join students from over 122 countries and discover why so many international students call our campus home:
- Quality teaching with top facilities plus flexible online learning
- Welcoming north London campus that's only 30 minutes from central London
- Work placements and networking with top London employers
- Award-winning career support to get you where you want to go after university.
Qualifications
We accept a wide range of international qualifications. Find out more about the accepted qualifications on your country's support page. If you are unsure of the suitability of your qualifications or would like help with your application, please contact your nearest international office.
English language
You will need to meet our English language requirements. And, don’t worry If you don't meet our minimum English language requirements, as we offer a Pre-sessional English course.
Visas
To study with us in the UK, you might need a Student visa. Please check to see if this applies to you.
You can apply now via UCAS using the code N500. Visit the UCAS site today.
Need help with your application? Check our undergraduate application page.
Fees and funding
The fees below are for the 2025/26 academic year:
UK students1
Full-time: £9,250
Part-time: £77 per taught credit
International students2
Full-time students: £16,600
Part-time students: £138 per taught credit
Additional costs
The following study tools are included in your fees:
- Free access to the resources, learning materials and software you need to succeed on your course
- Free laptop loans for up to 24 hours
- Free printing for academic paperwork
- Free online training with LinkedIn Learning.
Scholarships and bursaries
To help make uni affordable, we do everything we can to support you including our:
- MDX Excellence Scholarship offers grants of up to £2,000 per year for UK students
- Regional or International Merit Awards which reward International students with up to £2,000 towards course fees
Student Starter Kit. Get help with up to £1,000 of goods, including a new laptop or iPad. Find out about our MDX Student Starter Kit.
Find out more about undergraduate funding and all of our scholarships and bursaries.
Fees disclaimers
1. UK fees: The university reserves the right to increase undergraduate tuition fees in line with changes to legislation, regulation and any government guidance or decisions. The tuition fees for part-time UK study are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.
2. International fees: Tuition fees are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.
Any annual increase in tuition fees as provided for above will be notified to students at the earliest opportunity in advance of the academic year to which any applicable inflationary rise may apply.
Student testimonials
"Middlesex University offered me the right course in the right location. Having talked to the Programme Leader at an Open Day, I was convinced that Middlesex was the right choice for me.
The best thing about the course is the lecturing staff. They are not only teaching us the relevant theory but also they relate the subject content to real life projects and scenarios. It is my hope that the knowledge and experiences I've gained will help me in my goal of finding employment in the marketing sector. I'm really enjoying my time at Middlesex and I've already recommended it to friends in Germany who are looking at studying a Masters."
Nils Wurl
Marketing BA student
"After three years at Middlesex, I am confident in saying that this is the most amazing degree to study, anywhere in the world! The content of the course is brilliant, from Principles of Marketing to Public Relations and International Marketing. The course flows seamlessly and you learn more and more with each year that passed.
I've always had high ambitions, but my experiences at Middlesex have raised my ambitions further. My final year at Middlesex really helped me to understand what career path I'd like to follow. I plan to go into PR or creative advertising in an international capacity. Middlesex teaches you not only theory, but the practical elements too and I know I'll be able to apply these in my career.
Ugne Mikucionyte
Marketing BA student
"The BA Marketing course appealed to me because of the variety of topics, modules and assessment methods offered which really help identify the strengths of an individual. The course's links with industry organisations such as the Chartered Institute of Marketing gave the course great credibility.
I've really enjoyed the course's attempt to simulate real life scenarios within the classroom. Also, because tutors come from academic and industrial backgrounds, it allows them to offer balanced opinions whilst I'm trying to establish my career path. Since joining Middlesex, I now have the confidence to say that I would like to potentially continue my studies into postgraduate and aim for employment in a senior marketing position within highly established, marketing-orientated, companies such as Audi, Coca-Cola and Apple.
Inayat Patel
Marketing BA student
Speak directly with one of our Unibuddy student ambassadors
/138x0:1762x1100/prod01/channel_3/media/middlesex-university/courses-images/ug---course-masthead-images/2024X2f25/business-and-law/campus-hero-banner.jpg)
/0x60:2200x1550/prod01/channel_3/media/middlesex-university/courses-images/ug---course-masthead-images/2024X2f25/business-and-law/Business-Management-Marketing-Header.jpg)
/138x0:1762x1100/prod01/channel_3/media/middlesex-university/courses-images/ug---course-masthead-images/2024X2f25/business-and-law/International-Business-BA.jpg)
/138x0:1762x1100/prod01/channel_3/media/middlesex-university/courses-images/pg---course-masthead-images/2024X2f25/business-and-law/Professional-Studies_Herobanner.jpg)
Unistats information
Discover Uni provides applicants with Unistats statistics about undergraduate life at Middlesex.
We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.
Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.
Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.
At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.